Wax’s video “A1, You Make My Beef Sing!” is a great example of a top notch online commercial video. It’s so “right to message” that it could be run on TV with minimal editing.
The product stands out and is logically in every scene.
The music is catchy, the lyrics are easy to understand and tells the message of the brand.
A1 is a mature brand. The video can help it relate to the 18 – 24 age group. … but it’s not so hard core rap that it will alienate the 24+ demographic.
Wax speaks of using it (dunk it, cover it) on hamburgers, frankfurters, and steaks. (How many of us will now try it on a frankfurter?)
Excellent work. I will definitely think of this video the next time I see A1 in the store… (If this video popped up as a Super Bowl commercial, I can imagine kids singing it the next day.)
eSavvy 
Rap video — A1 Steak Sauce Online Commercial
Kudos to Wax and Herbal TV for winning the A1 Steak Sauce Contest.
Wax’s video “A1, You Make My Beef Sing!” is a great example of a top notch online commercial video. It’s so “right to message” that it could be run on TV with minimal editing.
Excellent work. I will definitely think of this video the next time I see A1 in the store… (If this video popped up as a Super Bowl commercial, I can imagine kids singing it the next day.)
There’s a lot of talent out there!
Mark Altchiler
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This entry was posted on Sunday, February 7th, 2010 at 3:01 am and is filed under advertising, commentary, commercials, marketing, reviews, Uncategorized, user generated content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.