Rap video — A1 Steak Sauce Online Commercial

February 7, 2010

Kudos to Wax and Herbal TV for winning the A1 Steak Sauce Contest.

Wax’s video “A1, You Make My Beef Sing!” is a great example of a top notch online commercial video. It’s so “right to message” that it could be run on TV with minimal editing.

  • The product stands out and is logically in every scene.
  • The music is catchy, the lyrics are easy to understand and tells the message of the brand.
  • A1 is a mature brand. The video can help it relate to the 18 – 24 age group. … but it’s not so hard core rap that it will alienate the 24+ demographic.
  • Wax speaks of using it (dunk it, cover it) on hamburgers, frankfurters, and steaks. (How many of us will now try it on a frankfurter?)

Excellent work. I will definitely think of this video the next time I see A1 in the store… (If this video popped up as a Super Bowl commercial, I can imagine kids singing it the next day.)

There’s a lot of talent out there!

Mark Altchiler

Intro to eSavvy

January 10, 2010

Hello.  I’m Mark from Commack.

I have a technical, business development, and marketing background.  I was a C programmer doing work for such companies as American Express, Goldman Sachs, and Dynamic Microprocessor Associates (pcAnywhere).

I made a career change and had my own direct marketing company for a few years.

Since then, I have handled marketing and/or business development for projects such as CarFinance.com / Eloan, Chase Auto Finance’s Online Car Buying Services, DealerTrack,  Flix55.com (a user generated video site), CollegeCampusStore.com, ExclusiveInternships.com,  CargoTel (automotive logistics),  URSportsUSA.com (lacrosse and other sport stuff) , and Inviralment.com (crowdsourcing, user generated videos).

The intent of the blog @ eSavvy.Wordpress.com is to informally comment, review, and yap about online advertising and marketing.

Please take a look around and subscribe.

Thanks for visiting.  More to come… ;>)