Rap video — A1 Steak Sauce Online Commercial

Kudos to Wax and Herbal TV for winning the A1 Steak Sauce Contest.

Wax’s video “A1, You Make My Beef Sing!” is a great example of a top notch online commercial video. It’s so “right to message” that it could be run on TV with minimal editing.

• The product stands out and is logically in every scene.
• The music is catchy, the lyrics are easy to understand and tells the message of the brand.
• A1 is a mature brand. The video can help it relate to the 18 – 24 age group. … but it’s not so hard core rap that it will alienate the 24+ demographic.
• Wax speaks of using it (dunk it, cover it) on hamburgers, frankfurters, and steaks. (How many of us will now try it on a frankfurter?)

Excellent work. I will definitely think of this video the next time I see A1 in the store… (If this video popped up as a Super Bowl commercial, I can imagine kids singing it the next day.)

There’s a lot of talent out there!

Mark Altchiler

http://www.youtube.com/user/waxandherbalt#p/search/3/TfLrXm83CF4

Twitter better for immediate search than Google

It’s Wednesday, January 13, 2009. We have a swim meet this weekend in Newburgh NY and we are told it’s postponed…

We are told the pool is unavailable. That’s very believable especially the week after a vacation.  Our pool (HHHW) often has chlorine and chemical issues the week after a vacation. OK. That seems a likely scenario.

But — the rumors abound. One kid. The next kid. The next kid. Texting. Texting. Texting…

A stabbing? A murder? I had better check it out.

I hop onto Google and enter “Newburgh stabbing”.   Results are returned but the most recent news related to a stabbing is dated January 4, 2009.  (Click.) That’s 9 days earlier. Could the pool, or school facilities, be closed because of a stabbing over a week ago?

Better check Twitter.

I hit Twitter and search for “Newburgh stabbing”. Records are immediately returned. One the the links point to this short link http://bit.ly/7DK7zr . A stabbing had occurred that day. The local news site had posted an article about the stabbing 2 hours earlier.

Thanks Twitter!

The immediacy of Twitter was great.  We immediately knew the true story (assuming we believe the Mid Hudson News) that there was a stabbing.  The paper immediately tweet’d the news and it was available for us all.  How long would it have taken for it to be picked up on Google?  Would the AP have picked it up and then the AP picked up by Google?  How often does The Mid Hudon News get spidered by Google?

When I need information, my first search remains with Google. But, depending upon the results, I will always check with Twitter.

As far as my content, I will always post a link on Twitter.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** * * * * * *

That leads me to think…

How long before Google purchases Twitter? It makes sense.

Intro to eSavvy

Hello.  I’m Mark from Commack.

I have a technical, business development, and marketing background.  I was a C programmer doing work for such companies as American Express, Goldman Sachs, and Dynamic Microprocessor Associates (pcAnywhere).

I made a career change and had my own direct marketing company for a few years.

Since then, I have handled marketing and/or business development for projects such as CarFinance.com / Eloan, Chase Auto Finance’s Online Car Buying Services, DealerTrack,  Flix55.com (a user generated video site), CollegeCampusStore.com, ExclusiveInternships.com,  CargoTel (automotive logistics),  URSportsUSA.com (lacrosse and other sport stuff) , and Inviralment.com (crowdsourcing, user generated videos).

The intent of the blog @ eSavvy.Wordpress.com is to informally comment, review, and yap about online advertising and marketing.

Please take a look around and subscribe.

Thanks for visiting.  More to come… ;>)

Mark

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